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Barbie pathologies: it’s all about a doll : Comments
By Binoy Kampmark, published 31/7/2023Mattel's Barbie has become, courtesy of Greta Gerwig, a talking point so silly it deserves to be treated trivially. But money, advertising, and Mattel, won't allow that.
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Little girls and some big ones have been queuing for decades to get the next model or fashion statement, like Barbie pink for example. Clever marketing and being able to understand the market has underpinned its success.
Alan B.