The simple old belief system of life, has been usurped by Google: a bit like "black lives matter" usurping morality.

This article is futuristic in its thinking. However, we’ve also grown up in the most commercialized, self-centered century of human history; indispersed by two catastrophic global wars, both created from an out of control mass ego event, (nationalism).

An implanted mind bending Google chip, may not fit with our own ideas, (and ideals of individualism) at this moment in human history, but if all the world was rolled over to a google brain, google would avoid future five billion dollar EU fines for running up against anti laws, and more easily move forward in a less competitive world of its own making.