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Shop your way to success : Comments
By John Cokley, published 19/6/2015Agenda finding: what people want, what are they willing to pay money for, and how much they are willing to pay.
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It's amazing that journalism has survived as long as it has when you reflect on the truths in this article: that they've never really coherently concerned themselves with the readers' evaluation of their products, rather than their own. I suppose it's because people have a high demand for stories and news, and will buy it in bundled-up versions if they can't be more selective.
But now we can be more selective, I think newspapers are on the way down and out and good riddance as far as I'm concerned. BTW I read the other day that being a print journalist is one of the lowest-paid occupations.
No, I won't read your book, John. It's just another call on my attention and you'll have to join the queue with everyone else. The fact it satisfies priorities in your value scale is not exactly a compelling argument.