The Forum > Article Comments > Policy wonk Rudd’s grand vision for regional diplomacy: The Australia Network > Comments
Policy wonk Rudd’s grand vision for regional diplomacy: The Australia Network : Comments
By Malcolm Colless, published 15/6/2011Kevin Rudd may no longer be Australia’s Prime Minister but he has clearly not surrendered his role as the country’s leading political control freak.
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Mr. Rudd and DFAT should take a closer look at the full range of public diplomacy investments around the world (North America, Europe and Asia-Pacific) and benchmark Australia with the best in the world. Based on this research, Australia should develop a contemporary, cutting edge and and effective portfolio of public diplomacy initiatives involving strategic communication, entertainment, cultural diplomacy and meaningful engagement projects using web 2.0. Australia's public diplomacy should capitalise on the best talent in journalism from ABC and SBS as well as from open sources in the research and community sector who can contribute quality content.
Australia's diaspora and its large multi-ethnic communities like the Macedonians can help in the public diplomacy communication process if they are given a chance.