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Burn baby burn: how the media created the Koran conflagration crisis : Comments
By Houston Ash, published 30/9/2010Reporting fringe lunatics gives them legitimacy they haven't earned.
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I think that we can also add 'Marketing' to that equasion and also 'Product' and 'Brand'.
In Geelong we are staging the Union Cycliste Internationale 2010 World Championships over 5 days this week with the main business district shut down by road closures adn the resultant massive loss of trade to shop keepers.
Geelong is the host city, but, we are told, the event is being 'branded' world wide as a 'Melbourne Event' much to the dismay of The City of Greater Geelong residents. The reason?
In Victoria the brand 'Melbourne' is known throughout the world and the brand name 'Geelong' is unknown. So what it boils down to is that the residents of Geelong have been working their guts out for weeks to have Geelong known throughout the world, and the potential spin-offs are all all going to Melbourne. The official race website even has a video entitled "What to do in Melbourne" This is surely a case for Consumer Affairs, but I think that the media will prevail and the people of Victoria, when they hold any event they are really increasing the popularity of Melbourne as a place to visit.