The Forum > General Discussion > Electoral roll database given or sold to global marketing giants.
Electoral roll database given or sold to global marketing giants.
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More than 1 million Australians have had their name and address added to the electoral roll and then automatically passed to global marketing giants without their knowledge.
Direct enrolment laws passed by Parliament in 2012 meant Australians no longer had to register on the electoral roll to have their details entered, with information of workers and school students scanned from drivers licences, Centrelink and records from the Board of Studies in each state.
The electoral roll has since been handed over to credit-check operators for identification purposes designed to help financial services firms such as banks, Afterpay and Zip, to run fraud, anti-money laundering and anti-terrorism checks, but four of those identity firms are now running global marketing operations using data analytics.
No government body has been able to advise if anyone is monitoring the companies for breaches of the electoral act, which carries fines for using the data in commercial operations, or if they are monitoring the separation of data between the companies' identification and marketing arms.
The Sydney Morning Herald and The Age revealed this week that AXCIOM, Experian, Global Data and illion (formerly known as debt collectors Dun & Bradstreet) all have access to the electoral roll as "prescribed authorities". In their secondary businesses, each boasts of their ability to provide marketing data analytics on millions of Australians to their clients but maintain they are in full compliance with the privacy act and do not use the data for marketing purposes.
The Australian Electoral Commission advises people who are going to be automatically enrolled by mail, but those who want to opt out have 28 days to respond or they are automatically signed up to a database that contains information on 16 million Australians. More than 1.5 million Australians who were eligible to vote - but not on the electoral roll - are likely to have been added since the laws passed.
http://www.smh.com.au/politics/federal/details-of-1-million-australians-added-to-giant-marketing-database-without-their-knowledge-20190125-p50tnz.html