The Forum > General Discussion > Advertising the real villain or just another Henchman
Advertising the real villain or just another Henchman
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Great topic.
Although I can agree with you that commercials can be quite annoying, generally advertising doesn't bother me that much. I'm very good at ignoring ads when I want to and paying attention when I'm looking for something particular.
I don't think I am influenced in a negative way by it. I just think it's handy to know what is available.
I like junk mail for that reason, and my daughter loves it and looks out for it when she plans to buy something.
It can generate ideas especially when having to buy Christmas presents for a lot of people.
As a side note, I'd agree that junk mail is a waste of paper but I discovered the Lasoo site which I sometimes use.
It bothered me at first when the kids were little that TV ads target children but then it occurred to my that I could use TV ads as a tool to teach them to think critically about purchases of products e.g. to teach them to thoroughly research an advertised product they were interested in by comparing other brands and prices.
Watching advertisements was also an opportunity to teach them the difference between "wants" and "needs". Children ofter don't distinguish between the two.
You might need a new pair of pants but do you need THIS particular brand or do you just want that, and why?
So I can say that TV advertising have neither influenced me to buy something I did not need or want nor damaged my children in any way- in fact it helped them to become informed young customers (consumers?).
And yes, it's a good thing that there exists this advertising oversight panel and standards board.