The Forum > Article Comments > Marketing creativity as a commodity > Comments
Marketing creativity as a commodity : Comments
By Malcolm King, published 6/11/2009Contrary to popular opinion, corporate Australia doesn’t have much need for 'creative personalities'.
- Pages:
-
- 1
- Page 2
-
- All
I've read a few novels from creative writers in Melbourne. The writing is lovely, exquisite, but they lack narrative. In short, they're boring.
Call me an old duffer but if you can't explain what you teach, and if you don't know how to teach what you claim to do, and you can't place that teaching within a critical framework, doesn't that make the profession of creative writing fraudulent?
Me thinks some courses at unis are cash cows.