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It is what you say AND how you say it : Comments
By Ian Nance, published 16/6/2009It is common to hear politicians, business leaders, even media presenters, fall into the error of unthinking speech delivery.
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The chief malaise among Australian broadcast journalists is the 'Jana Wendt' style of inserting pauses haphazardly and stressing the wrong words. How often do you hear, "Police say 20,000 PEOPLE turned out for the demonstration" (as opposed to 20,000 squirrels?) or "According to a spokesman for Prime Minister Kevin RUDD" (as opposed to PM Kevin Smith?)
This tendency I think springs from poor breathing. Reporters don't break their scripts up into logical chunks. Instead, they pause when they run out of breath and routinely emphasise the last word before they breathe again irrespective of its significance.
They used to teach this stuff in my day.