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Framing language, changing meaning : Comments
By Chris James, published 24/12/2008Cognitive linguistics - the appropriation of language: truths, fantasies or lies?
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The use of ‘growth’ by politicians, economists, business people, media, etc, as being of unquestionable necessity to the maintenance of a healthy economy and society is appalling and extremely damaging to our future.
The concept of sustainability has pretty much taken hold. And anyone with more than three active brain cells who stops and thinks about how this sits with ever-continuing growth, realises the huge conflict.
And yet the worship of growth remains entrenched.
We never hear of the separation of good growth and bad growth. Good growth being technological developments that improve productivity and energy efficiency and divert us away from non-renewable energy use and onto a renewable energy platform, and which reduce pollution and other environmental impacts, etc. Bad growth being human expansion in terms of ever-more people and ever-more humanised landscapes and pressure on non renewable and potentially renewable resources, and increasing per-capita consumption.
The latter sits fairly and squarely hidden away within the umbrella of growth, as espoused by our illustrious governments at all levels. By and large, the general community remains completely duped by this; believing that, although their inner commonsense tells them otherwise, this expansionist aspect of growth is necessary and is somehow not damaging to our future wellbeing.
Anyone who gives half a hoot about the environment, sustainability and all that stuff, can see the absurdity in the Queensland Government’s (and numerous other governments) espousal of sustainable economic growth.
So it's high time that the whole community cottoned onto the enormous sophistry or blatant and deliberate misuse of language centred on that word ‘growth’