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Good Aussie films a thing of the past : Comments
By Ruby Hamad, published 5/12/2008It's time to stop blaming audiences for not watching Australian films and start giving them more reasons to do so.
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- Session times are controlled by marketing budgets
- Marketing funds are controlled by the big 6 movie studios (MPAA for lack of an appropriate acronym)
- Funding allocation is vastly disproportionate to the quality of the film
- By marketing their own, sometimes rubbish films, the big 6 can effectively prevent any other studio/publisher from ever gaining traction in the cinema by starving them of audiences.
The big 6 will make disastrously bad films for a couple of million dollars and hold them off release until there are gaps they need to fill in cinema schedules, or when other non-MPAA films they need to 'bully' are released. They then immediately release these stinkers followed by the spending a few million more dollars marketing them in order to flood the market and cinemas with MPAA films and starve any independents of movie goers.
It's not a monopoly, but it is a self interest group making sure that the only profit making interest in the industry is their own.