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Sustainability bandwagon is unsustainable : Comments
By Thomas Barlow, published 3/7/2008Research organisations following the craze for sustainability research initiatives should be careful they don’t become fashion victims.
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There's nothing wrong with sustainability, just the vague interpretations that come with the word.
In fact many government and corporate entities confuse it with the word 'sustained'. Thus 'sustainable mining', in the eyes of the mining industry, means 'sustained mining'.
All strength to those who are working for genuine sustainability but beware of those using the term to rationalise what they always intended to do - albeit with a slightly different language.
Meanwhile, academic bodies pragmatically switch program titles towards sustainability because that is where the money is. They would be silly not to if they want research money.