The Forum > Article Comments > Beauty and whiteness: the Indian Premier League > Comments
Beauty and whiteness: the Indian Premier League : Comments
By Binoy Kampmark, published 2/5/2008The Indian 20-20 cricket scene is surely unprecedented in the annals of this rather stuffy sport. We might as well be in Yankee stadium!
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I joke to my friends that we need to return to the "traditional" version of the one day game - fifty overs.
The world is speeding up. People are working longer and harder and so have less time for family, food preparation and playing and watching sport.
So sports that used to take days (like test cricket) invented a one day version of fifty overs per side. but still the world speeds n. So now we have a twenty twenty version. And while ti reduces the skill level it increases the excitement to see sixes and fours smashed regularly.
One problem though is that the massive investments in each team - somewhere in the order of $100m each - may not be that profitable.
The business model seemed to be that television rights in Asia, in particular India, would recoup the outlays and provide a good return on investment. That does not appear to have been the case. My understanding is that the audience has not been as great as predicted.
maybe we are getting tired of unhealthy fast food and fast cricket and want a return (even if it is nostalgia) to the days when life was more relaxed and comfortable. Test cricket gives us that reminder.