The Forum > Article Comments > Woolworths: the farmer’s friend! > Comments
Woolworths: the farmer’s friend! : Comments
By Alan Matheson, published 19/1/2007Corporations like Woolworths, rarely wake up one morning, and decide it would be a good idea to dump a day’s profits into the bank accounts of organisations like the CWA.
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Umm SF, most Aussies have super and most super funds have shares in
either Woolies, Coles, IGA or all three. Aldi, which is snapping
at the heels of the others, is the only privately owned one.
Yup, I am a hobby farmer, as I don't depend on farming for a living
anymore. I got wise, owning shares in other industries is far more
profitable then farming :) But I have been in agriculture all
my life and understand the issues. A couple of thousand sheep
is considered a hobby farm over here in the West, but perhaps
not in the East.
Fact is that Woolies and Coles are not those paying the lowest
prices for lambs. They generally buy at the premium end of the
market. Its large meat processors trying to send other meat
processors broke by dumping on their international markets,
buying as cheap as they can, that is our problem. Our farmers
should take a leaf out of NZ farmers books and pay more attention
to the value adding of their product. Fonterra, a major milk
processor in Aus, is in fact owned by Kiwi farmers.
People are free to choose. If you don't want hormone and antibiotic
loaded meat, so pay a bit more and buy free range. I certainly
do and all my lambs are free range and happy lambs. Free range
pig production is also catching on.
Lastly, farmers markets are catching on fast. They avoid the
whole marketing chain we have and are popping up everywhere.
They are a great place for smaller farmers to market their
products directly to consumers.