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Devil in the detail : Comments
By Sharon Beder, published 17/3/2006The new Tourism Australia advertisements are offensive for a reason other than an innocuous swear word.
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you ask why is Ms Beder trying to link Tassie forests workers with a tourism promo in the UK, well it's my opinion that’s its all to do with marketing, but not what you may think, it's a very well healed Green Machine with a annual revenue of no less than 15 million dollars and yes Ms Beder is part of that game.
This massive revenue base comes from their misleading and often dishonest marketing of a death and doom image of Tasmania.
An example of that revenue is in 2004/05 the TWS had gross revenue earnings of $9,137,412.00 with 97% of that being gained by fundraising (marketing)
The year before the ACF's gross revenue was $6,768,285.00
Check it out for your self at http://www.givewell.com.au/
You would think the green machine and Ms Beder would promote facts about what Tasmania has achieved for conservation but as we have seen from her writings not one word about the 1 million ha of old growth forest reserved. No doubt the GM and Ms Beder know that people won’t donate if they knew the facts so their plan is to hide the facts and keep peddling death and doom.