What's a buzz marketer?

To Enaj.

The reasons why advertisers do not praise products directly is because the advertising world discovered in the 1950’s that such promotion was ineffective.

Advertisers began to take great interest in the psychological needs, drives, motivations, instincts and thought processes of different demographic groups in order to tailor ad campaigns that satisfied the emotional needs and drives of targeted consumer groups. What resulted was a revolution in advertising and the study of human psychology is now mandatory for aspiring advertising executives.

So successful have advertisers like Mojo, or Saatchi and Saatchi become, that ad men now openly boast that they can engineer advertising campaigns where the targeted consumer demographic will slaver for their sponsors products like Pavlov’s dog.

The key to understanding advertising, is to accept that it is never directed at the conscious rational mind. It is directed entirely at the unconscious mind which works entirely by emotion. The absolute champions of this art are large advertising hoardings on busy roads. The advertisers know that they have but seconds to put their message across to their prospective target drivers.

Believe it or not, your emotional, unconscious mind works much quicker than your rational conscious mind. (though it is much less accurate) You may have seen advertising hoardings which you could not understand rationally. But somehow you feel that you know what the message is, even though you can not articulate that message verbally. That is because it is not directed at your rational mind. Advertisors avoid the rational part of their targets mind because that part of their brain that has inbuilt, hard wired skepticism and critical analysis circuits.

And customers thinking rationally is bad for sales.