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Credible real estate agents? : Comments
By Tihomir Ancev, published 23/8/2005Tihomir Ancev argues the real estate industry needs to work hard at increasing its credibility.
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It may be anecdotal, it is certainly economically counterintuitive, but from my own observation property prices rise when transaction volumes are high, and slide when they are low. Certainly, when I bought the current family home, the vendor had been trying unsuccessfully to move it for many months in a slow market, and finally dropped the price in despair.
Human nature says "the market is slow, no need to rush", and competition for individual properties decreases. Human nature also says "the market is hot, let's dive in", and competition for each property increases, with the consequent impact on the price.
As far as the motivation of real estate agents is concerned, this will not change until we abandon the concept of the commission payment. It is all very well talking about "professionalism" and "integrity", but underneath it all is a bunch of ordinary guys and gals, with their own families to feed, trying to earn a crust. When the market is tight, they hurt. The temptation to "talk up" the market at every opportunity is great, the obligation to "represent the industry" is pretty low.
If you can find a way to remunerate them for demonstrating "high professional ethics", you will see an instant improvement. While you pay them on volume and value of completed transactions, you can depend upon them to do everything in their power to increase both components.