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The Forum > Article Comments > The Advertiser's days are few > Comments

The Advertiser's days are few : Comments

By Malcolm King, published 18/9/2014

According to the Audit Bureau of Circulation (ABC), since 2009 the weekday Advertiser has lost 39,818 in sales, the Saturday Advertiser is down 59,978 and the Sunday Mail has plummeted a whopping 74,971.

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The newspapers, especially Murdoch, have no-one to blame but themselves, and we'll be well rid of them.
Their "Lowest Common Denominator" approach has cost them dearly, most intelligent people see the rag for what it is, toilet paper, and won't waste money on it, and the lesser lights amongst us simply DON'T buy newspapers as a rule, so the editors have shot themselves in BOTH feet.
Too, unless the TV mob learn from that lesson they too are doomed, their endless sensationalism and biased "reporting" is wrecking their customer base just as effectively as the print media has done.
Posted by G'dayBruce, Thursday, 18 September 2014 11:11:43 AM
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If you say so Malcolm.
Rhrosty.
Posted by Rhrosty, Thursday, 18 September 2014 12:02:19 PM
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Ateday, correct, we still wonder why we buy the Advertiser, the only pages worth reading are "letters to the Editor" and "deaths" because we are in that age group.
Being a Murdoch paper it is very right wing and the truth or a different opinion is never told, thank goodness for sites that do hilite different aspects of truth online.
There is too much sport, pages and pages of it, these end up in the bin as soon as the Advertiser is received, we do not want to read day after day of people we are not interested in such as Corby, Warne, Royal family etc, Gee; I hate to think of day after day of reading about the old girl when she pegs out, it will definately will be time to cancel then.
Give us the truth on all subjects editors then we will continue buying the Advertiser, but pigs might fly before then, me thinks
Posted by Ojnab, Thursday, 18 September 2014 2:33:43 PM
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Nobody, as far as I know, uttered one word of public protest or concern about the gradual decline and eventual closure of nearly all the second-hand record stores in Australia, followed by the decline and closure of stores selling new CDs, followed by the decline and closure of stores selling software on CDs, followed by the ongoing decline and closure of video game stores. A major change in the Sydney and Melbourne streetscape has been completely ignored -- though people have lost their jobs and a good many friendly and familiar places ceased to exist. But technology must be served.

Let a similar decline face a journalistic enterprise, however, and suddenly it's supposed to be important news! Ho hum...

Looking at the Advertiser web page this morning, the only unique piece of news I can see is that a football coach has been sacked. There are FOUR stories on this, and another one on football in general. What a waste of my electrons!

Goodbye newspapers! Don't slam the door on your way out.
Posted by Jon J, Friday, 19 September 2014 6:58:46 AM
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Jon J you are of course correct to point out that technology such as audiovisual has changed several times in our lifetimes. When old industries go under the employees simply have to adapt and find new jobs, as most of have done several times in our working lives.

But it's worth contemplating how journalists will be paid in future when the traditional print news withers completely. World news agencies, which have the role of primary purpose is to promptly report world news people need to know, are indispensable. For example, Reuters, Bloombergs in the US and also Al Jazeera. Government funded radio/TV such as the ABC in Aus. and community-sponsored independent news radio 'franchises' such as NPR in the US also fulfill this role on a national level.

Analysis and wider in depth reporting of issues is well provided by the better quality online news blogs e.g. The Conversation, Business Spectator, Renew Economy and Crikey. They use expert non-paid analysts in addition to a small staff of paid journos. But someone still has to pay for providing this information service.

So I think the ethical way is to subscribe to at least one such organization - I choose Crikey and The Australia Institute. Blogs like OLO also provide valuable fora and deserve our financial support as long as they remain impartial and well-run. If we refuse to pay even a little for good information and analysis, all we get is commercial/propaganda junk.

As for newspapers I find the small, dense, ad-free papers such as 'The Week' and 'Guardian Weekly' are the way to go. I hope a community group is set up to sponsor putting these in coffee lounges, thus providing alternatives to 'The Australian' propaganda rag.

I agree that the ad and sport packed propaganda broadsheets are dying and the sooner they go the better.
Posted by Roses1, Friday, 19 September 2014 8:38:48 AM
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