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Death to the triple bottom line? : Comments
By Peter Shergold, published 29/7/2011If Corporate Social Responsibility doesn't contribute to the bottom line can it be sustained?
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Posted by miacat, Friday, 29 July 2011 11:22:24 PM
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what would jesus do
the world is facing a huge problem [ok many problems] like this one http://forum.onlineopinion.com.au/thread.asp?discussion=4616&page=0 [where i put this toopic forward as a fix] so what would jesus do? he would call together those who succeeeded then give them a little more to be doing.. and guess what it will then be done so why not go and do it now get the rich..to fix it for greater glory here..as much as in the next realm to whom much was given much more is to be expected we find the problems then see who is the next ritchest...on the list [give them the 'choice'..condition to retain their earthy wealth] [they really do know who has been naughty and man cant claim they dont know] as much as those who played the game nice* anyhow dont say you wernt told Posted by one under god, Saturday, 30 July 2011 10:05:44 AM
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I have always believed CSR to be a furphy.
Just motherhood statement with no tangible "socially beneficits". SM has already said "Do No Evil" is a good starting point and a sentiment which I agree with. The nature of private ownership of resources has been seen to be the best. Private ownership means the determining values of those who direct the resouirces of an entity will not necessarily reflect the same values which may commonly be associated with "Social" or collective ownership. However, a company operated for the primary benefit of private owners and private shareholders are still curbed from any unethical acts not just by reams of statute but also the response of its customers. Whilst we have competition, people with a demand will "balance" the diverse benefits of supply against one another, price, delivery, quality etc. When we consider the cost of acquiring a new customer is several times more than the cost of satisfying an existing customer, sustainability is best achieved by retaining customers. Getting the right "mix" will best produce commercial "sustainability" and other measures of satisfaction. I would observe, ethical delivery of its products and services are one way a business makes itself sustainable. And anyone who thinks, for one minute, that "social ownership" will produce a more ethical or "socially beneficial" outcomes than private ownership has only to look at the failure of so many "socialist" adventures to know that. How social owned government monopolies fail the consumer (aka the "social owners") is in two ways 1 the monopoly means the without the efficiency effects of competition, the price of mnopoly services is inflated, at the expense of the consumer (the social owners). 2 the vested interests of the employees who operate the state monopoly become entrenched, often with union support, this exasperbate the price gouging and effectively creates a "super-class" of state employees. Anyone in any doubt about this has simply to check the relative performance history of state services, be they social or commercial, around the world, compared to privately owned "competitively driven" alternatives. Posted by Col Rouge, Saturday, 30 July 2011 12:22:14 PM
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"In a nutshell, Altman believes that doing good really is good for business."
This idea has some merit but only to an extent and is perhaps more relevant to small scale local businesses than larger corporations. There is certainly some evidence that eco businesses or fair trade related products might increase profits by focussing on a certain market. That is cashing in on altruism and the belief that many people at heart seek to do good (or at least no harm). Much depends on the nature of power in different economies. How a corporation might display CR in the developing world where there is little regulation is often different when CR is guaranteed (even if only minimally) through some level of regulation. If a corporation's primary market is geographically far removed from the point of production - corporate responsibility might prove meaningless as a profit driver. History demonstrates that corporations often don't display responsibility in deriving profits but might act philanthropically by donating some profits to other good causes. But the untold damage that done by the pursuit of profit is sometimes left unresolved or has longer lasting negative impacts. Bhopal chemical disaster in India and the recent nuclear incident in Fukushima are potent examples of where negligence and lack of CR can lead to tragedy. Short sighted thinking is the worst culprit and people have short memories, today's lack of corporate responsibility is tomorrow's fish and chip wrapper. Leading one to ask: Are there enough profit motivated incentives to do good? Neglect seems to play a larger role in the pursuit of profit than any notion of CR in doing the same. If doing good is really good for business why don't more corporations act more responsibly and with greater integrity - paticularly in the developing world. While the concept of doing good to make profit might not exactly sit in the realm of fairy stories and happy-ever-after, I don't think it is that simple. Posted by pelican, Saturday, 30 July 2011 4:26:01 PM
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Peter Shergold,
I am confused by the undefined terms that seem to appear on any treatise by a category of people that trade under the title of ‘Economist’. The word Economist itself is undefined. We, as well as every other living being, have to deal with many economies, besides the economy of material possessions; environmental, social and emotional ones in the intricacy of relations we find ourselves in the course of our lives. I am confused by what you mean when you say: Company, Community, Economy, Profit, Benefit, Efficiency, Obligation, Morality, Money, Value and their mode of association, like; bottom line, double line, time horizon, Profit Companies, Decision Making, Social, Sustainable Responsibility, et cetera . It seems to me that we are sinking in an ocean of words created to confuse rather than inform or educate. And, as words are free, a lot of us engage in mimicking the windbags we mindlessly elect to public office. Morality and Humanity did not appear in your article or in that authored by Daniel Altman and Jonathan Berman and, as much I have been able to read, in the popularized works of Friedman and his wife. In my long years I have never heard of a philanthropic Company but I know of ‘Not for Profit Companies’ otherwise known as ‘Charities’, whose entrepreneurs live in tax exempt luxuries; their un-exacted tax amounting to hundreds of billion $ yearly. I also know of Philanthropists; Richard Pratt, Michael Milken, Bernard Madoff and the long string of ladies and gentlemen who preceded them, and, inter alias, of Alfred Noble, whose prize in ‘money’ is conferred to scoundrels for their peaceful efforts to blow the already bloody world into smithereens. Has any Academic or Economist ever given any thought to the significance of ‘The Will and Testament’ which we duly compile before ‘kicking off’ for ever? Doesn’t this ‘legal’ instrument amount to the control of our personal possessions after, as that politician said in ‘perfect logic’, we are dead, buried and cremated? Lastly, can any Economist please define ‘Money’ for us Posted by skeptic, Sunday, 31 July 2011 11:54:32 AM
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What ever the running arguments, I think that Corporate Social Responsibility has something to do with mindset in the area of cultural change. As the media and government are asked to represent citizens, it would be a greater world if those holding the power and capital could also look to the future contributing virtues toward a civilisalised world rather then justf stripping us all of the ability to problem solve.
For example, it is as Mr Altman says "Western countries industrialized in the late nineteenth century, creating social benefits for their communities was not often a high priority. Companies polluted freely, exploited workers, and used natural resources without concern for their sustainability."
The growing poverty in the world is taking on many complex forms. It is our humanity I am concerned about and the ways we jointly are exploiting ourselves and the planet. Those who have the least resource and power are forced to follow the hand of the capitalists, which becomes an issue of capacity, resource distribution and failure of markets when we consider the poverty issues. As we see in the Middle East, Spain and Americas, many of the unemployed are now also educated. This is the crux next that among all other complexities will weigh us all down. Human Capital is now as important as it ever was before and somehow the inclusive approach to market capitalism has never been more in focus for what it does or doesn't do now, as before.
I pray for a dynamic human mindset and world change.
http://www.miacat.com/