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Brainwashing the corporate way : Comments
By John Pilger, published 28/6/2011There has been a corporate coup d'état, now disguised by a specious debate about
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Another excellent post. Agree completely.
So what are we going to do? Capitalism being the least worst is not good enough, we can do better, we are more capable than such an inequitable system.
We need balance; unmonopolised competition, enough government regulation to support and encourage small and medium business. Finally, necessities which require massive infrastructure such as water, power, education, public transport, health, and related research and development require government support, the first 5 being completely responsible to government.
"Beyond the Triple Bottom Line: Creating Shared Value
March 1, 2011
“While society’s needs are large and growing, a new generation is asking business to step up.” Michael Porter, a distinct name in business and a thought leader in strategy and competitiveness, and Mark Kramer, managing director at FSG, offered the CSR world a different perspective on the value of the triple bottom line in their article, “The Big Idea: Creating Shared Value,” which was featured in the January/February 2011 issue of Harvard Business Review (HBR). Although the term isn’t new, Creating Shared Value (CSV) has been linked to “reinventing capitalism”.
In their 2006 HBR article, “Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility,” Kramer and Porter introduced CSV as the mutual dependence of corporations and society, implying that both business decisions and social policies must benefit both sides. The first step is to identify the points of intersection through mapping the social impact of the value chain. Companies are encouraged to address social issues which also create value and competitiveness for their business. By creating a corporate social agenda, companies can reinforce corporate strategy by advancing social conditions.
Kramer and Porter argue that current CSR agendas are often fragmented, reactive and lack measurement of social impact beyond the voice of corporate stakeholders. They say, “the most important thing a corporation can do for society, and for any community, is contribute to a prosperous economy,” while thinking in terms of “corporate social integration” over CSR."
http://brownflynn.wordpress.com/2011/03/01/beyond-the-triple-bottom-line-creating-shared-value/