An excellent reference would be Ian Burns - This is an area must of the pubic should be aware about:-
What role the media takes in shaping our politicians and swaying public opinion?

You may find the percentage of people that are highly influence by the media. By the media I am meaning the media power holders. The ones that puts profit before the people needs first and foremost. God save the political parties is they step out of line. Oh that is to say, the media's profit line.

Further more with the Gillard Gove. granting a $14.00 dollars increase on the older folk' pension is an insult> Thank-god I am not at or in that stage of my life. What does that message give us?
Perhaps it is fair to assume that all pollies can live with an increase of $14.00 per fortnight. I know that I could on that salary. Thanks Julia.

I get annoyed when some men in our society, and on these posts, suggest it is a gender issue with voting for the coming election.

Just because Julia Gillard is a woman, it does not mean that the Australian women will vote for her for this reason alone.
I think we can give the women of Australia a little more credit than that.

I believe that it is a backlash against Tony Abbott that will push voters (male and female) towards labor or the Greens.

Or are we also suggesting that all Australian men will vote for Tony Abbott because he is a male

Suxanonline,
"With ALP strategists identifying the glossies as a crucial plank of their campaign strategy, the Prime Minister's office confirmed she had agreed to an in-depth interview and a photo shoot with the nation's best-read title, The Australian Women's Weekly."

and

"The magazine already devoted a 32-page insert in its July edition to Ms Gillard, who also made the covers of the latest issues of Woman's Day and Grazia (also published by ACP) and Who and New Idea (published by Seven Media Group's Pacific Magazines). The four titles have a collective weekly readership of 4.4 million."

http://www.theaustralian.com.au/business/media/glossies-to-play-a-key-part-in-gillard-crusade/story-e6frg996-1225887766253

Noticeable how Gillard doesn't want to talk much about her past performance, or about her part in the Rudd exile.

Might interfere with her image.

And at least she looks like a Prime Minister. Abbott looks more like an amateur actor in an add for Nutrigrain.
David G,
There is help available for warped humour. I'd have thought there was an obvious slight difference between disposing of a constituent elected Prime Minister & an opposition party room decision changing a leader before an election

I used to think that some of the Howard -haters went a bit over the top but a lot of this Gillard stuff is just weird.

Yesterday I heard some talk-back radio seriously discussing the womans earlobes!!

There was another moment where others accused her of outright lies when she admitted sending a text message to the wrong person but none could provide a motive. Truth shouldn't get in the way of a good smear.

That says a lot about the intellectual depth of that sort of discussion but a lot more about some of the speakers themselves.

I would have thought the antiRudd crew would have vented their spleens by now but it seems they've got a taste for it now.

This is going to go on forever, no matter who wins.

They should remember that Abbott's unenviable record provides a lot of ammunition still in reserve for those who can be bothered and he will likely suffer the same unrelenting criticism for years to come.