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Airbrushing reality : Comments
By Karen Brooks, published 3/5/2010According to reports we consume an average of 3,000 advertising images a day that feature heavily airbrushed men and women.
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However, constant advertising has irritated me so much for so long, that I have successfully trained myself to either switch off, or if it is too hard to ignore, remind myself that all it is doing is increasing the price of the product to pay for it. I always have my finger on the remote mute button on the odd occasion I watch anything on commercial TV and never look at any advertisement in the printed medium.
Rarely does advertising inform. Mostly it makes claims that I choose not to believe as they are usually couched in language that is designed to pander to emotional and psychological qualities. Admittedly it is hard to avoid, but ask yourself the question, would I still buy this product if the name was not constantly flashed in front of me ? Personally I tend to avoid it if at all possible when it is, because it is always "airbrushed" whether metaphorically or literally