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The Forum > Article Comments > The changing nature of advertising > Comments

The changing nature of advertising : Comments

By Sarah Burnside, published 26/2/2010

It's not about freedom of speech: the kind of freedom the advertising industry cares about is the freedom to consume.

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Peter Hume:

<< If we take away your mind-reading, misrepresentation, evasion, and assuming what's in issue, there's nothing left >>

Peter Hume in his first post about Sarah Burnside's article:

<< When Sarah Burnside consumes things, that’s fine, but when other people consume things, it’s because they’re too stupid to understand what they want or need...

When Sarah communicates with her clients about something she thinks that they might benefit from or want, it goes without saying that that is good and necessary. But when other people communicate with their customers about something they think they might benefit from or want, they are cynical, self-interested, deceptive hypocrites who should be imprisoned.

... she already knows both what everyone else in the world think they want or need, and what they do want or need, without having to ask. They are invariably wrong. And guess who’s right?

When Sarah makes money, that’s fine, and if anything it should be a bit more; but when other people make money, they are untrustworthy and immoral.

When Sarah’s income exceeds her expenses, that is only because of her good sense and management, but when other people’s income exceed their expenses, they are wicked profiteering exploiters who should be forcibly brought down a peg. >>

and so on.

No comment necessary.

Over and out.
Posted by Rapscallion, Monday, 8 March 2010 4:28:42 PM
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