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The Forum > General Discussion > Deception, the new paradigm

Deception, the new paradigm

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Lately I have noticed an alarming new trend in advertising.

The promotion of deception as a valid social behaviour.

Two current examples.

(1)Unknown tyre service (I didn't take take that in)

A tyre supplier tells a mother at his counter, that her tyre and wheel shows evidence of a collision with a curb. Behind her, her son sits on bench sheepishly displaying guilt behind her. The advertised business indulges in knowing glances etc with the son behind her back.

The mother continues saying (blissfully unaware) that she doesn't remember hitting a curb.
At the end the son continues to fail to admit liability acceptably and the business supports the deception.
Everyone's happy. She gets her tyre fixed, the son avoids liability.

The message being that you can trust this enterprise more than your own family, and that this is ultimately and acceptably factual.

(2) Hyundai

A group of assumed friends all race to enter a car. 4 get there first , shutting the doors behind them to exclude the remaining 2. One of the remaining 2 has the idea of opening the rear hatch to enter the car and when doing so is usurped by the other being faster and closes the door behind her.The remaining excluded person realises that he has the key to the car anyway and brandishes it at the people inside the car.

The message being that an inanimate object is more important that co-operation and friendship and that control over the friendship is more important than than being part of a friendship. The spoils being the inanimate object.

This socially damaging deception is now paramount to the young and enforces the view that what we don't know wont hurt us oldens. Because a business will put us right in the end. Is it possible to get any further from the truth than this.

In the second case all the trendy participants understand that the object is more important than the trust that exists between them.
I'm sorry I don't think this healthy or accurate.
This is clearly false advertising and socially abhorrent. cont....
Posted by thinker 2, Thursday, 4 November 2010 9:54:08 PM
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Of course, it is me first, me last and me in between. That is the way the community operates. If something goes wrong they blame the government, take no responsibility for the state of their communities and expect it to be handed to them on a silver platter.
How many of us have done something volunteer for our communities of late. If you live in the country you are probably more likely to have. When i lived in WA, the small town and shire where i lived decided to redevelop its sports oval. During the job 75% of the shires adult population volunteered and helped in some way. The sand to build up the playing surface was donated by a local farmer. This effort was noticed by a city news paper and they posed the question that "if we could mobilise even 25% of the population of Mandurah to do a project can you imagine what we could achieve".
Communities need to reclaim their identities and the peoples need to engage in there communities again. Those sprawling suburbs of mindless workers that don't consider anything but themselves would discover a whole new world.
Posted by nairbe, Friday, 5 November 2010 6:51:09 AM
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the pure-pose..of advertising...is to be remembered
[so those two..seem to have worked..?]

i dont..see many adverts...[im one of them anonying..info surfers]
its my remote...and im not afraid to use it

are you sure..the smirker..sitting behind..the lying child..is a tyre-rep?

he might be a council worker...[knowing he could be sued..for not repairing..the pot-hole..that causes the same damage]...mum could be sending the bill to the local council[if the kid knew how to tell the truth]

but kids know it all
and thats who the asdvert is aimed at
[the know nothing kids with credit cards..but no credit]

[no..not a whole..letter generation..[x/y/z]
but the type..who leeches their way through life...
taking no accountability for nuthin]..putting it all on credit
[preferably some-one elses]

as for the other...[havnt seen it either]
but like the thinking

still love the title

would love to..wax-on lyriclly..on it for days
so lets see what the tide brings in

no doudt others will have some good ones
there is so much of ..'it'..arround

like cosmetic surgery...[that works only so long]
and has spiritual after affects...in the next life

deceit generally..is not limeted alone..to the media [neither]

from partly/party policy..[if its not..'in'..writing..
or not said without crossed fingers]...its just...blather

or church/state...or law

even such things as proper duristiction
[law can act..only..if there is a contract...
or an injured party..thats it..the rest is deception...

just sold to us...'as...law..
but constitutionaly..unlawfull
but no lawyer..can tell us of that deception
Posted by one under god, Friday, 5 November 2010 7:00:31 AM
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I havenít seen the first one, but if it had been my son, he would have been looking sheepish, because he knew, & didnít want to say, where & when his mother had hit the curb, [again].

I have seen the other, & to me it looked like people having a bit of fun, like last man standing. But then, as our opinions here show, we all see things differently
Posted by Hasbeen, Friday, 5 November 2010 8:08:06 AM
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You're taking it all far too seriously, thinker2.

Advertising has never been about "truth". Nor has it ever been about lies, either.

For the vast majority of products, there is no clear reason why we should buy it. The job of advertising is therefore to first "create", or highlight, a form of personal need for the product or service, then provide a means for the resolution of that need.

This is why you don't see advertisements for potatoes, or cabbage, or broccoli. But you do see advertisements for milk.

The latest round of milk advertisements that I have seen concentrate on "I just want it to taste like milk" - the "need" here is not defined as milk itself, but a particular brand of milk that cares for your taste buds. Not your need for nutrition, but the desire for a tastier form of that nutrition.

Truth does not enter into the equation. After all, taste is highly individual, and cannot be subject to a veracity test.

The advertisements you cite are not necessarily deceptive.

The need that is being created in the first one is "if you have scraped the kerb, you may need your tyre fixed" - they just delivered it in a slightly humorous, therefore memorable, manner

In fact, it is asking you to take action to guard against a potential blow-out on the freeway. I'd say that was closer to a public service announcement than deceptive advertising.

The need that is being described in the second is simply "does your car have room for all your friends?", and once again uses humour to make it memorable. That's all.

But you will have made an ad exec somewhere extremely happy. They just love telling their clients about the "unassisted recall" their ads have created.
Posted by Pericles, Friday, 5 November 2010 9:29:00 AM
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You're one of those ten people that complain about every single ad, aren't you?.

Anyone with a sense of humour would appreciate the humour in the tyre ad and actually be aware of the reality of the situation and approach it with common sense. It's a joke. Remember when you had a sense of humour?. As far as I remember the mother got why he back flipped on reason for tyre damage.

Didn't read the other one. Maybe volunteer somewhere and put your time into something where someone might benefit instead of whinging about ridiculous trivial things.
Posted by StG, Friday, 5 November 2010 12:32:00 PM
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